Jampp’s Ad builder takes existing brand elements such as logo, CTA, and copy and seamlessly combines and recombines them to generate multiple ad sets in a matter of seconds. #2 How to build creatives that drive conversion Once we defined the segments, our platform analyzed 1000s of behavioral and contextual data points to identify how much to bid for each player and which ad should be used to engage them. By leveraging App Retargeting, Pocket Gems was able to re-engage with players that had conducted an in-app purchase before, leading them back to the app to convert again.Īfter running a campaign audit, Jampp crafted a monetization matrix segmentation strategy based on their users’ behavior. Achieving long-term growth requires going beyond the install and, for War Dragons, it meant driving incremental in-app purchases. War Dragons is a free-to-play strategy mobile game reporting over $1M in revenue at a global level in April 2021. The Solution #1 How to leverage App Retargeting for mobile games With a proactive in-house data science team, Pocket Gems was looking for a partner that could drive real growth and meet their reporting requests not only to measure campaign performance, but also to track incrementality in real-time.įocusing on driving in-app purchases, they partnered with Jampp to achieve cost-efficient growth with App Retargeting while leveraging our Always-on Lift Measurement feature to track incremental conversions from day 1. Pocket Gems’ challenge was to re-engage users for War Dragons, one of its top titles. With currently over 450 million downloads around the world, their community of players continues to grow. In recent years, Pocket Gems has launched Episode, a mobile storytelling network and platform, and War Dragons, a visually stunning 3D real-time strategy game. Founded in 2009, the studio has grown to over 200 people in San Francisco-and earned $155 million in backing from Sequoia Capital and Tencent. Pocket Gems seeks to build the greatest games and most compelling interactive entertainment in the world. Pocket Gems partnered with Jampp to re-engage paying users of War Dragons, one of their top titles.
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